Feb 3, 2026
2026 Auto Sales Forecast: Key Industry Trends & Insights

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The Dallas-Fort Worth metroplex has always pulsed with the energy of the open road, its highways linking vibrant communities from Garland to Frisco and beyond. As 2026 unfolds, that familiar rhythm carries a new cadence. Affordability concerns persist, full electric vehicles face practical hurdles, and many drivers hold onto their cars far longer than in years past. Local dealerships and service centers across Garland, Richardson, McKinney, Rockwall-Heath, Forney, Mesquite, Grapevine, Plano, and Dallas must navigate these shifts carefully. While national projections indicate a modest slowdown in new-vehicle sales, robust potential exists in used inventory, increasingly sophisticated collision repairs, and reliable service operations.

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Emerging Trends in New Car Sales: Hybrids Lead Amid Measured Demand

New-vehicle sales across the United States are expected to reach approximately 15.8 million units in 2026, reflecting a 2.4% decline from 2025 levels, according to Cox Automotive’s 2026 outlook. This moderation stems from ongoing affordability challenges, the phasing out of select EV incentives, and broader economic caution after a stronger-than-anticipated 2025. In the DFW region, where daily commutes often stretch long distances amid persistent traffic, buyers lean toward hybrids that deliver strong fuel economy without the full commitment to battery-only power.

Traditional hybrids continue gaining traction, offering a practical balance of efficiency and familiarity. Tech-oriented neighborhoods in Plano and Frisco particularly embrace these vehicles, appreciating their blend of performance and reduced fuel costs. In Garland and central Dallas, interest in full EVs remains steady but cautious. North Texas has seen impressive momentum, with more than 145,000 electric vehicles registered as of late 2025 a figure that underscores growing acceptance, especially for family-friendly options like the Chevrolet Equinox EV and Silverado EV, which suit towing needs and daily errands alike. Dealerships respond by expanding hybrid stock, launching focused promotions, and providing clear information on ownership benefits to meet evolving preferences.

Used Car Sales: Affordability Fuels Resilient Interest

High new-car prices push many buyers toward the used market, where value and accessibility remain strong draws in Mesquite, McKinney, and nearby areas. Cox Automotive forecasts total used-vehicle sales dipping modestly to about 38.3 million units in 2026, a 0.9% decrease year-over-year, with retail used sales easing 0.7% to roughly 20.3 million. Despite the slight pullback, demand endures due to the clear cost advantages, bolstered by an influx of off-lease vehicles including more EVs entering circulation.

In the Dallas-Fort Worth area, certified pre-owned programs demonstrate particular strength, maintaining momentum even as broader national trends soften. Shoppers in Forney and Rockwall-Heath frequently seek dependable, lower-mileage models that align with household budgets. Successful dealerships emphasize comprehensive inspections, extended warranties, and attractive financing terms, transforming affordability constraints into consistent showroom traffic and repeat business.

Collision Repair and Body Shop Services: Complexity Creates Specialized Growth

Road incidents show no signs of disappearing, and the collision repair sector anticipates sustained expansion. Industry analyses project the global automotive collision repair market to grow steadily, with estimates pointing toward USD 227-285 billion by the end of the decade, supported by compound annual growth rates in the 1.9% to 5% range depending on specific forecasts. Dense traffic in Dallas and Richardson contributes to higher accident frequency, while modern vehicles introduce greater repair intricacies.

Advanced driver-assistance systems now feature in a substantial portion of repair estimates, demanding precise calibrations after even minor impacts. Lightweight construction materials and electric-vehicle components require specialized knowledge and equipment. Body shops in Grapevine and Frisco invest in AI-driven diagnostics and high-precision tools to address these challenges effectively. Although minor claims trend downward, repair severity and therefore average costs climbs, opening doors for shops equipped to handle advanced, high-value work with efficiency and accuracy.

Service and Parts Sales: Sustained Ownership Powers Aftermarket Strength

Extended vehicle lifespans frequently exceeding a decade in DFW suburbs underpin vigorous activity in maintenance and parts. The global automotive aftermarket stands poised for continued expansion, with projections indicating values approaching or surpassing USD 500-600 billion in the coming years, driven by CAGRs of 3-7% across various reports. In Garland and Frisco, demand surges for routine services on aging fleets, encompassing everything from fluid changes to suspension and brake maintenance.

Reliable service departments become critical in Plano and McKinney, where owners prioritize dependability over rapid turnover. Parts demand remains firm for essentials like tires, batteries, and filters. Dealerships that offer bundled maintenance packages, clear pricing, and proactive scheduling cultivate lasting customer relationships, converting standard visits into dependable revenue streams.

Navigating Challenges and Seizing Opportunities in North Texas

Lingering supply-chain effects, technician shortages in repair facilities, and uneven EV enthusiasm in certain communities present ongoing obstacles. Heightened competition in the used segment calls for disciplined inventory control. Yet adaptation unlocks clear advantages: prioritizing hybrid offerings, upgrading collision facilities with cutting-edge technology, and reinforcing service operations.

North Texas dealerships that moved swiftly to highlight hybrids and provide thorough EV guidance have already captured broad interest across buyer demographics. In Frisco, where discerning customers pursue premium experiences, facilities that integrate advanced diagnostic systems deliver quicker, more precise results gaining a competitive edge.

The auto landscape in Dallas-Fort Worth through 2026 and into the following years will reward foresight and flexibility. More deliberate purchasing patterns, stronger emphasis on hybrids, and heightened reliance on maintenance define the era. Dealerships and repair centers attuned to local needs, equipped with modern capabilities, and committed to building confidence stand ready not merely to endure but to shape the market’s direction. The path forward includes twists, yet preparedness ensures steady progress and lasting success.

Frequently Asked Questions

What are the projected new car sales for 2026?

New-vehicle sales in the United States are expected to reach approximately 15.8 million units in 2026, representing a 2.4% decline from 2025 levels. This moderation is driven by ongoing affordability challenges, the phasing out of select EV incentives, and broader economic caution. However, hybrid vehicles are leading demand as buyers seek fuel efficiency without committing to full battery-electric power.

Why is the used car market staying strong despite declining new car sales?

High new-car prices continue to push buyers toward the used vehicle market, where affordability and accessibility remain attractive in the Dallas-Fort Worth area. Cox Automotive forecasts used-vehicle sales at about 38.3 million units in 2026, with certified pre-owned programs demonstrating particular strength. An influx of off-lease vehicles, including more EVs, entering circulation further supports sustained demand in the used market.

How is vehicle complexity affecting collision repair costs in 2026?

Modern vehicles equipped with advanced driver-assistance systems (ADAS), lightweight materials, and electric components require specialized repair expertise and equipment. While minor collision claims are trending downward, repair severity and average costs are climbing significantly. Body shops now need AI-driven diagnostics and high-precision calibration tools to handle these advanced repairs, creating opportunities for facilities that invest in specialized capabilities.

Disclaimer: The above helpful resources content contains personal opinions and experiences. The information provided is for general knowledge and does not constitute professional advice.

You may also be interested in: The Jupiter Advantage

Feeling stuck in the stressful car-buying process? At Jupiter Chevrolet in Garland, TX, we’ve reimagined how buying a car should feel. With transparent pricing, online deal-building tools, and the benefits of our Jupiter Advantage program, we ensure every step is straightforward and satisfying. Skip the hassle. From purchase, to certified service and parts, to collision repair and body shop. Our team puts your convenience, safety, and confidence first. Turn your dreams of finding your ideal Chevrolet into reality with us. Visit Jupiter Chevrolet today!

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